February 25, 2019

Steve Jobs also asked ‘why’. He challenged every single operation within his company. Everyone, from the engineers to the accounting staff, did things differently, because Jobs would ask them why they did things in a certain way.

And answering, “Well, that’s what everybody else is going” simply wasn’t good enough.
 

When I started my first business several years ago, the first thing I thought was “I need to get...

The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing.

Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind."

To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a...

June 21, 2016

If you have a website, take a critical look from your customer's perspective. Is the important content easily found? Are the photos professional in quality? Do you have to search for the menu, contact info, hours? Is it so busy that visitors could become frustrated and leave your site for lack of good organization and layout?

We can learn from established companies. Major companies have clearly established branding...

"If you take your online presence seriously, there is no better way to compete with “the bigs.” In fact, it is entirely possible to take a bite out of larger competitors’ volume".

Research demonstrates thatsmaller businesses, by and large, are not maximizing the benefit of their Internet presence.

This may be surprising to hear, and even disappointing to some, but it should be pointed out that those taking advantage...

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