The psychology of color as it relates to persuasion is one of the most interesting and most controversial aspects of marketing. Most of today's conversations on colors and persuasion consist of hunches, anecdotal evidence and advertisers blowing smoke about "colors and the mind." To alleviate this trend and give proper treatment to a truly fascinating element of human behavior, today we're going to cover a selection of the most reliable research on color theory and persuasion

If you have a website, take a critical look from your customer's perspective. Is the important content easily found? Are the photos professional in quality? Do you have to search for the menu, contact info, hours? Is it so busy that visitors could become frustrated and leave your site for lack of good organization and layout? We can learn from established companies. Major companies have clearly established branding and designated target markets. They use everything from fonts

"If you take your online presence seriously, there is no better way to compete with “the bigs.” In fact, it is entirely possible to take a bite out of larger competitors’ volume". Research demonstrates that smaller businesses, by and large, are not maximizing the benefit of their Internet presence. This may be surprising to hear, and even disappointing to some, but it should be pointed out that those taking advantage of it, are really experiencing significant gains. So why ar