If you have a website, take a critical look from your customer's perspective. Is the important content easily found? Are the photos professional in quality? Do you have to search for the menu, contact info, hours? Is it so busy that visitors could become frustrated and leave your site for lack of good organization and layout?
We can learn from established companies. Major companies have clearly established branding and designated target markets. They use everything from fonts, colors and the tone of their content to emphasize their brand and speak directly to their audience.
Large, successful companies like Apple or Coca-Cola will use consistent branding in all of their marketing efforts, from websites and TV commercials to social media and print ads.
Even if you’re a small business, you should think about your branding and your potential clients whenever you are working on marketing materials. Create a coherent voice that will resonate with your customers, and find a logo, color scheme and images to match. Clear branding will help past customers recognize your business while simultaneously helping you attract new business.
We know you’ve got lots you want to say on your website, but the truth is that, when it comes to web design, less is more. This goes not only for content but colors, fonts and images as well. Websites that are stuffed with too many design elements often look messy and can be overwhelming to visitors, so keep it simple.
If you don't have a website, your missing out on a huge opportunity to grow your business or promote your venture. Call us for a free estimate. 352-384-3950